One of BATC’s 2016 initiatives is to develop a strong, data-driven industry communications strategy designed to help us with outreach to consumers, special interests like legislators and regulators, and area thought leaders. Our goal is to better share the value our industry brings to the community, as well as support our consumer messaging that newly constructed homes/remodeled homes make life better.
At the heart of this strategy is a comprehensive research study that will identify the right messages, key words and emotional tone to maximize our effectiveness. We wanted to share a few highlights of the research — which included an in-depth phone survey of regional adults to gauge their attitudes about our industry.
