TikTok and Instagram Reels are becoming increasingly popular platforms to share video content. Videos are a great way to capture viewers’ attention and communicate a relevant message about your business. TikTok and Instagram are relatively straightforward apps to use but generating creative content ideas can be challenging. Lucky for you, Housing First Minnesota is here to help. We’ve compiled a list of content ideas relevant to the housing industry (+ examples) that will keep your business aligned with consumer trends.
Missed Part 1 or want even more content inspiration? Download our full list of 20 content ideas and our starter guide to mastering social media.
6 Aesthetic Compilation
Show the breadth and style of your business through montage-style videos. Choose your favorite photos and video clips and add some music—it’s as easy as that!
7 Demo
Demonstrate how to use a product or the functions of a particular spot in the home. Bonus points for on-screen text instructions!
8 Current Favorites
Showcase your most popular items. Compile them into a list of “favorites” and talk about why consumers love them.
9 About Us
Share more about your history, company values, or the origin story of your business name. This is a great way to switch up content and promote your unique brand identity.
10 Before & After
Everyone loves a good before and after comparison. Snap some photos and videos of a project before you start and then show the final product. Be sure to line up the video transition with the music’s beat drop!
Want even more content ideas + examples?
We’ve got 15 more unique content ideas to take your TikTok and Instagram reels to the next level. Plus, download our free starter guide to mastering social media in the housing industry. Click here >>
Questions? Contact Sarah Hinderman, our social media coordinator, at sarah@housingfirstmn.org.
