TikTok and Instagram Reels are becoming increasingly popular platforms to share video content. Videos are a great way to capture viewers’ attention and communicate a relevant message about your business. TikTok and Instagram are relatively straightforward apps to use but generating creative content ideas can be challenging. Lucky for you, Housing First Minnesota is here to help. We’ve compiled a list of content ideas relevant to the housing industry (+ examples) that will keep your business aligned with consumer trends.
Miss Parts 1 & 2? Download our full list of 20 content ideas and starter guide to mastering social media.
11 Influencer + Brand Partnership
We live in a digital world. Consider partnering with a local influencer that creates content related to your industry to get in front of new audiences. Or collaborate with a close partner to double your audience reach.
12 House/Office Tours
Take viewers on a walkthrough of your space. Point out unique features, impactful details, and insightful information your audience should know.
@jamesmcnealarchitecture Visit home #8 on the Artisan Home Tour: 9295 Pierson Lake Road, Chaska, MNThe next two Fridays and weekends!#OnlyArtisan #artisanhometour #architecture #architecturelovers #architect #dreamhome #dreamhouse #luxuryhomes #luxuryhome #amazinghomes #mnhomes #architecturedesign #JMAD #lodge #shinglestyle #livingroom #kitchen #dreamkitchen #luxurykitchen #scullerykitchen #cabinets #customcabinets #bakerskitchen #prepkitchen ♬ Shipyard Sample OriginalMix – Official Sound Studio
13 Customer Testimonials
People love to hear reviews from real customers. Share a few success stories from your clients that highlight your business’s best qualities.
14 Hop On a Trend
New trends are constantly popping up. Take advantage of popular songs, sounds, jokes, or even dance moves to stay relevant and connected with current events. Plus, you increase your odds of aligning with the algorithm to increase your reach.
15 Day in the Life
What does an architect do during the workday? How does the foundation of a house get laid? What does the design process look like for a bathroom remodel? Take viewers along on a typical day on the job.
Want even more content ideas + examples?
We’ve got 15 more unique content ideas to take your TikTok and Instagram reels to the next level. Plus, download our free starter guide to mastering social media in the housing industry. Click here >>
Questions? Contact Sarah Hinderman, our social media coordinator, at sarah@housingfirstmn.org.
