Tourgoers all over the state know and love our home tour events. In order to stand out to new consumers in today’s abundance of events, we gave our Parade of Homes and Remodelers Showcase branding a bright refresh.
Drive up to a Parade model, and you’ll notice it immediately: that bright yellow sign inviting you inside. From Maple Grove to Chaska to Lake Elmo and everywhere in between, we hear consumers say home tours are a casual, welcoming, and exciting atmosphere to discover what they’re looking for—whether that’s a new place to call home, their dream team, or some inspiration for a project down the road.
We want our Parade of Homes and Remodelers Showcase branding to encapsulate that experience: the celebration of all things home. Homeownership, family memories, self-expression, close community, safe spaces, and a place to grow up and grow old.
After our creative process and widespread support from our Remodelers Showcase committee, you’ll notice the Remodelers Showcase red has transitioned to a cool teal. Paired with slight adjustments to our classic Parade of Homes yellow and the addition of a few eye-catching colors, these memorable colors represent a new era of home tours in our ever-evolving world.
Entries for the fall tours are open now >>
