Reaching new audiences and getting your brand in front of the right people are essential for business growth. Housing First Minnesota is here to help. Leveraging the reach and resources of the association can catapult your brand to entirely new levels. We offer a multitude of options for promoting your business — from sponsoring an industry event to advertising in our home tour guidebooks. Plus, there are package combinations to fit your unique budget and goals.
Want to learn more? You’re in the right place! Read on for some commonly asked questions about advertising and sponsorships.
Q: Why should I advertise or sponsor with Housing First Minnesota?
A: Advertising and sponsorships are a great way to promote your business and reach new potential customers. Housing First Minnesota got its start in the late 1930s and has grown into an association of nearly 1,000 members. On the industry side, we reach builders, remodelers, subcontractors, suppliers, and other professionals. Sponsoring an association event gets you access to these talented people and potential partnerships.
The Parade of Homes is the nation’s largest and longest-running home tour event. This powerhouse brand is highly regarded and well known by Twin Cities residents and offers unparalleled exposure throughout the region. We spend over a million dollars annually on targeted and mass media advertising to promote our home tours. We couple these efforts with powerful public relations and social media campaigns that generate tens of thousands of dollars’ worth of additional exposure. As a member, you have the opportunity to partner your brand with the Parade of Homes. Sponsoring a home tour, advertising in the guidebooks, or purchasing a digital package is a surefire way to align your brand with interested audiences.
Q: What are some of the different types of sponsorships?
A: We recommend sponsoring one of our most popular events: Parade of Homes, Artisan Home Tour, or Remodelers Showcase. Housing First Minnesota prioritizes advertisements and social media campaigns for these events, so in partnering with one, you gain the same publicity and exposure connected to the event.
Each year, Housing First Minnesota also hosts several member events for industry professionals. Our Golf Open, Clay Shoot, Building Industry Gala (BIG) Night, and Builders & Remodelers Show (BRS) are just a few of the member-favorite events with sponsorship opportunities.
When you sponsor or advertise within the association, you can climb the ranks to join our Elite Partners. There are several different levels of partnerships, based on your company’s level of participation. Joining this elite group gives you recognition outside of events, such as displaying your logo in The Voice, our weekly member email, and in the Housing First Minnesota board room.
Q: That’s so many options! How do I choose what is best for my company?
A: That’s a great question! The best way to decide is to take a step back and look at what your company needs the most. We have both B2B and B2C advertising opportunities. Check out our B2B sponsorships if you are interested in connecting with builders or remodelers, and our B2C opportunities are perfect for expanding your audience and connecting with consumers.
If you’re having trouble choosing from our partnerships, we have a knowledgeable sales and sponsorship team who can help you decide. We’d love to work with you to develop a plan that highlights exactly what you need to expand your business.
Q: What digital options are available?
We’re constantly growing and innovating our online content. Our Parade of Homes consumer channels reach hundreds of thousands social media users each tour. You could purchase an Instagram story takeover, sponsored social post, or dedicated Instagram Reel.
We also offer many website and email options. Get a banner ad on the website, feature on our blog, or advertise in our consumer e-newsletter to over 21,000 subscribers.
Q: Great! Now how exactly do I get started?
A: We’re so glad you’re interested! The first step is to reach out to our sales team for more information: Brad Meewes (brad@housingfirstmn.org) or Kori Meewes (kori@housingfirstmn.org). They can answer your questions, craft a personalized package, and help you through next steps.
We also recommend browsing through our Advertising and Sponsorship Opportunities catalog so you can see for yourself which ones look the best for you and your company.
