Social media has forever changed the way we communicate and get our information and there’s no question it’s also changed advocacy work and political campaigns.What was once straightforward lobbying has become, a full service PR-advertising-social media operation.
Here are 6 ways Twitter, Facebook, Instagram, and Youtube have changed advocacy work:
Direct contact with voters – Using social media advocacy groups can now speak directly to voters without spending a dime. It can almost be used like door knocking without all the walking.
Free Advertising – You can now create videos and ads and share them without paying for them. Sometimes, journalists will even cover the Youtube video ads, sharing them with an even wider audience.
Custom Messaging – Social media gives organizations a chance to personalize their message and share it with a large group. They can also use social media to share other content that only furthers their goals.
Fundraising – Social media has become one of the easiest ways for organizations to raise funds. Through the click of a button groups can now share why their issues are important and how donations can help.
Insights into public opinion – Social media provides instant feedback. Advocacy groups can easily use Twitter and Facebook analytics to gauge how people feel about an issue. These insights can help them adjust their message accordingly.
More voices more power – Using social media, groups can easily join together to petition their elected officials to show the importance of their issue.