TikTok and Instagram Reels are becoming increasingly popular platforms to share video content. Videos are a great way to capture viewers’ attention and communicate a relevant message about your business. TikTok and Instagram are relatively straightforward apps to use but generating creative content ideas can be challenging. Lucky for you, Housing First Minnesota is here to help. We’ve compiled a list of content ideas relevant to the housing industry (+ examples) that will keep your business aligned with consumer trends.
Missed Parts 1-3 or want even more content inspiration? Download our full list of 20 content ideas and our starter guide to mastering social media.
16 A Funny Moment
Let your personality shine through. Don’t take video content too seriously—capture a funny moment in the office or poke fun at a common misconception about your business. Light and candid content often gets great engagement.
17 New Product
Take a couple of clips of your new product, splice them together, and BOOM you’ve got a launch video. Show your audience what it looks like from all angles, give a demonstration of how to use it, or talk about its benefits.
18 Company Event
Whether you’re hosting an open house or sending a few representatives to an industry conference, film some highlights!
19 Expert Interview
Sit down with one of your talented team members for a video interview. Have them share their experience or expert advice—making sure to break down complex information into more bite-sized pieces for your audience.
20 Educational Content
Share the history of window styles or educate viewers on proper flooring installation. Utilize the credibility and expertise of your business to share knowledge.
Want even more content ideas + examples?
We’ve got 15 more unique content ideas to take your TikTok and Instagram reels to the next level. Plus, download our free starter guide to mastering social media in the housing industry. Click here >>
Questions? Contact Sarah Hinderman, our social media coordinator, at sarah@housingfirstmn.org.
