Your website is an essential part of your overall marketing strategy. Great websites are easy to navigate, provide relevant and captivating information, and emphasize brand recognition — all while guiding the user to take an action. But how do you craft an unbeatable website that perfectly encapsulates your business? Here are 9 tips to keep in mind.
1 Differentiate your brand
Articulate what sets your company apart from all the noise out there. Are you a leader in energy efficiency? Is every home smart-home enabled? Do you have an iconic floor plan feature? Boldly incorporate those value propositions anywhere you can.
2 Show a ‘product’ comparison
Show what your business is doing better than the average competitor. Use a chart, numbers, or video breakdown to highlight a side-by-side comparison.
3 Design a consistent theme
Invest in the photography, video, renderings, and web design to build out a visually appealing website. Treat each page like a new opportunity to showcase your brand.
4 Build for how buyers shop
Take inspiration from retail sites that consumers are familiar with and create a convenient browsing experience. Maybe you mimic the “Recommended for you” feature from Netflix or copy Target’s product filter experience. These international companies have done the work to understand great UX design. Don’t reinvent the wheel!
5 Support users at all stages
Whether it’s a user’s first visit to your website or a longtime customer, make sure they can find all the necessary information quickly and easily. Think of the common questions ‘Where? How much? What kind?’ that new visitors would have and proactively provide that information.
6 Create abundant conversion opportunities
There should be clear and compelling call-to-actions (CTAs) everywhere. Drive your website visitors to take action and schedule a tour, call your sales team, or fill out a form to move them along to the next
stage of your lead process.
7 Make it mobile friendly
Make it mobile friendly. 60% of users visit websites from a mobile device. Make sure your site is accessible for all kinds of smartphones. A “Call now” button that automatically dials or driving directions compatible with Google Maps are important accessibility features for a seamless user experience.
8 Keep it simple
Refine your menu header and footer so they are clear and easy to navigate. And don’t try to cram too much information on one page. The self-guided experience should be seamless and not overwhelming.
9 Maintain fresh content schedules
Upload SEO-friendly, evergreen content where you can, but consistently refresh images, blogs, and product details to remain relevant.
