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BATC is excited to introduce a brand extension of the Parade of Homes, planned to launch next summer. The Artisan Home Tour will showcase true artisan-level homes that meet an exceptional threshold of construction.
One of the exciting aspects of this new addition to BATC’s home tour family will be a video and TV component. Each participating builder will get a seven-minute segment on The Art of Home TV, plus shorter cuts of video for online and promotional purposes.
Here’s why our video component for Artisan is so key (Source: Small Biz Trends):
Video is Growing Online:
People retain 58% more with both visual and auditory stimulation, according to Forrester Research.
Video is Now More Searchable:
Via Google AdWords for video, video is now more searchable by search engines. In fact, a video in Google’s index is 53 times more likely to appear on first page search results according to Forrester Research.
Video Has More Potential:
Versus other media, video has more potential to be shared and go viral.
People Take Notice:
65% of senior executives have visited a vendor’s website after watching a video according to Forbe’s Video in the C-Suite report
People Prefer Video Over Text:
According to the same Forbe’s report, 59% of senior executives prefer to watch video instead of reading text and 80% are watching more online video today than they were a year ago.