BATC is excited to introduce a brand extension of the Parade of Homes, planned to launch next summer. The Artisan Home Tour will showcase true artisan-level homes that meet an exceptional threshold of construction.
One of the exciting aspects of this new addition to BATC’s home tour family will be a video and TV component. Each participating builder will get a seven-minute segment on The Art of Home TV, plus shorter cuts of video for online and promotional purposes.
Via Google AdWords for video, video is now more searchable by search engines. In fact, a video in Google’s index is 53 times more likely to appear on first page search results according to Forrester Research.
Video Has More Potential:
Versus other media, video has more potential to be shared and go viral.