10 tips for incorporating video content into your social media strategy in 2022
Have you noticed a drop in engagement on your Instagram posts? Your photos probably aren’t getting as many likes as they used to. Social media is constantly changing — and a lot of the strategies that worked a few years ago aren’t producing the same successful results in 2022.
Turns out, video content is taking over social. It’s engaging, it’s fresh, and it’s a leading driver of successful social strategies. Don’t let your social profiles get lost in the advanced algorithms. If you’re not actively posting videos on Facebook, Instagram Reels, or TikTok, your content isn’t being seen.
But where do you start? Producing and publishing engaging videos takes time, planning, and oversight. So, let’s get real about Instagram reels (and TikToks). Here are 10 strategies for improving your video content.
1 Delegate a social media manager
If you don’t have a dedicated social media manager already, that’s a great place to start. Ensure consistency with a single source for content creation and posting.
2 Scroll for inspiration
You don’t have to reinvent the wheel. Follow competitors to see what kind of content they are posting or find companies that are killing the social game. Save videos you like and use them as inspiration. See our full list of video content ideas for housing industry companies here >>
3 Have an evergreen list of ideas
Keep track of all the ideas that get thrown around to reference when you need new content. Include popular sounds, viral trends, or topics to show off your business.
4 Set aside dedicated time to film
Block off your calendar to create several videos at once. It’s a lot easier to batch your content to film in bulk and to have a gallery of shots to choose from in the future.
5 Post regularly
Start small, whatever is manageable for you. But you should be posting consistently. The algorithms recognize and promote accounts that post consistently and flag those that post sporadically.
6 Keep your editing snappy
Your video should capture a viewer’s attention in seconds. Draw people in with an enticing hook, stunning first clip, or breakdown of what you’re about to showcase. Throughout the video, cut out unnecessary seconds and keep clips short to mimic average attention spans.
7 Optimize captions
If you had to whittle your video’s purpose down to one or two words, what would those keywords be? How are you helping or entertaining the viewer? Make sure those ideas are included in your short, punchy caption or video title so users know exactly what your video is about without having to expand the caption section.
8 Use a combination of popular and smaller niche hashtags
Hashtags are an important tool for categorizing your content and help Instagram to serve your posts to the most relevant users. Always include 1-2 general topics (like #hometour or #expertadvice) to define your video content, but then include 2-4 extremely specific hashtags to target that video’s unique niche (like #wallpaperbathroom or #whiteoakflooring).
9 Make sound optional
Can your video stand on its own without sound? Many people scroll through apps in public places and don’t want loud music blasting out of their phones. Closed captions, video titles, and on-screen text make your video more universal for all types of viewers.
10 Stay up to date on the most effective strategies
Platforms like Instagram and TikTok are always updating their algorithms, which affects how your content performs. What worked for your content strategy a few years ago is now outdated. Every few months, research the latest updates
