In today’s digital age, a strong online presence is crucial for the success of any business. To maximize your marketing, an updated website, top notch social media pages, and a well-run LinkedIn account are essential. LinkedIn is the most helpful social network for businesses, as it is designed for professional content and business-to-business marketing. Discover the benefits of and best practices for including LinkedIn in your content strategy.
Establishing thought leadership
LinkedIn is a great way for your company to easily establish credibility. As it provides places to showcase your company’s mission, values, and achievements, LinkedIn will tell your company’s story in just a glance. Create a reputation as an industry leader by sharing regular updates, highlighting company innovations, sharing thought leadership, and engaging with your professional network. By engaging with similar content, you’ll create credibility and establish professional relationships in your niche.
Building networks
At its core, LinkedIn is a professional networking platform. The platform allows you to follow other businesses and connect with individuals. This way, you can see if they are hiring or looking for work, and you can see any updates they may post about their work life. LinkedIn also allows for direct messages between people, so it’s a great way to reach out and connect with someone in a professional setting.
Maximizing B2B marketing
LinkedIn is a great B2B marketing tool. Unlike other social platforms that promote more informal and personal content, LinkedIn celebrates professional updates and workplace content. Showcase your company’s products or programs with interesting, engaging copy. Share event photos, quotes from leadership, fresh data insights, educational blogs, and news mentions—aim for a wide variety of posts 2-4 times per week.
Most companies and business professionals are on LinkedIn, so it is a great place to share your products with a mass business community. Plus, engaging with other industry content will improve your standing with the algorithm. Meaning, the more you like, comment, repost, and share other individual or company content, the more likely your profile will organically show up in new audience feeds.
Amplifying individual and company voices
An individual LinkedIn profile offers very different benefits from a company LinkedIn. On individual pages, professionals can connect with coworkers, clients, and business partners. It is a place to not only post personal achievements, but also to repost company content, coworker posts, and industry-wide updates for maximum reach. Plus, hiring and job searches often kickoff within the platform.
Promoting brand values
Communicate what your company stands for with a noteworthy bio. Include things like your mission statement, values, vision, or unique benefits. This is the first thing your audience will see, so you want to be certain they know exactly what your business does and how it can help them.
Increasing broader reach
LinkedIn has many optimization tricks to run your page efficiently. Using a combination of general and hyper-specific hashtags will boost organic reach. Plus, adding a few relevant hashtags under the Hashtags tab will better define your niche and make it easier for new audiences to find your page. Tagging other professionals and company pages increase your likelihood of comments and reposts. If your business is worldwide, make sure you turn on translations! This way, you can connect with people from every country you work in.
