Photo Credit: Nordy Photography
Over 100 members attended the latest Members Only event on March 14 at Hackamore Brewing Company. This member-exclusive event series was originally introduced this year as a way to bring together members of the association for a night of networking, learning, and business growth.
During the social hour portion of the event, attendees enjoyed drinks and small bites and were free to mingle with fellow members. This was a great opportunity for members both new and old to gain exposure to the industry and make new connections.
Then a panel discussion led by Katie Elfstrom of Housing First Minnesota discussed the importance of marketing, how to make your business stand out, and tips to get your business in front of customers.
The panel featured John Kraemer; John Kraemer & Sons, Amy Hendel; Hendel Homes, and Nathan Carlson; Highmark Companies.
Although all members of the housing industry, each had a unique perspective and advice to offer in terms of marketing and reaching new customers.
Amy recommended recognizing the power of relationships with past clients to reach new clientele. “If someone recommends you, that’s an instant relationship builder,” she shared.
John shared that it’s essential to choose a marketing strategy and stick to it even when you feel like you’re not getting the desired result. “To get through all the noise of the market, you have to be consistent with your marketing,” he said. “Keep your brand out there.”
Nathan acknowledged the power of home tours and using the opportunity to get your brand and product physically in front of potential clients. He shared that Highmark will create unique opportunities, like interior design pop-ups, in their models for tour-goers to experience their brand memorably.
The panel also discussed the importance of harnessing the power of the industry as a source for connecting with new clients. Trade partners can lead to great connections.
“Some of our biggest projects have come from our trade partners,” Amy said.
Want to be at the next Members Only event? This is a quarterly event series, keep an eye out for more information on the next installment!
Check out the events calendar to see other upcoming association events.
