Creating a social media presence for your company is the most effective way to grow your business and engage with new customers each day. You’re probably already posting on popular apps like Instagram, Facebook, and Twitter, but one social network that is the most important for the housing market is Pinterest.
Pinterest is a visual-first social network, where users can post pictures of products, “pin” pictures to boards on their page, and share images with other users. This modern, non-traditional platform helps people discover new products and save ideas for future use. Many people use Pinterest to get ideas for parties, find recipes, share decoration ideas, and save design inspiration for their next home project.
If you’re not already using Pinterest to increase brand awareness and drive sales, here are six reasons to add it into your social media strategy.
Pinterest appeals to your target audience
According to Oberlo, “Pinterest currently ranks among the top social commerce platforms, with as many as 15.9 million users shopping on the social network in the United States alone in 2022.” 77% of users range between 18 and 44 years old, with millennial women making up nearly one third of the app’s global users. Many of whom are the main decision-makers when it comes to buying a home, interior design choices, or suggesting the next remodel project. Safe to say—you want your home content in front of Pinterest users.
Pinterest is visual-first
Pinterest is the perfect place to share all of your company’s products or projects, both new and old. Customers no longer need to come to your website to see your work—you can bring it to them, sharing photos of everything from whole houses to featured products. As Pinterest also lets you group pins into boards of similar items, you can categorize each of your posts with specific keywords. This way, if someone if looking for bathroom remodel ideas or a new paint color for their bedroom, they can conveniently find a variety of ideas in a curated collection.
Pinterest users want to find ideas and new products
Pinterest is atypical when it comes to social media norms. On most platforms, people primarily want to see pictures of their friends and engage only with accounts they follow. Advertisements stick out as a different kind of content. On Pinterest, your product and project photos are the content. As many Pinterest users have a goal in mind and are looking for ideas, the likelihood that they purchase your advertised products is very high. In fact, according to Pinterest itself, around 85% of users make purchases directly because of the site. This offers you a wonderful opportunity to reach interested customers that your regular marketing channels may never find.
Pinterest links directly to your website
Every Pinterest post can link directly to your website or social page. When a user searches for home décor often, the Pinterest algorithm will feed them more products and images that might resonate—potentially yours. If they are interested, they can click right on the product, and it will take them straight to your website where they can then purchase the product or see similar content on your social media pages. Pinterest streamlines the process and makes it easier for both you and your customers.
Pinterest users will share your products for you
When a Pinterest user sees a product they are interested in, they pin it to one of their boards on their page. The more a post is pinned, the more frequently Pinterest will show it to other users. Pinterest users can also view boards created by their fellow users, which makes your products even more likely to be seen—without your company doing anything at all. Who doesn’t love organic reach?
Pinterest shows you what’s trending
As a business, you can also use Pinterest for yourself! When you create an account, make sure to search for products that your business creates or that your clients may be interested in. This way, you can see what other companies are creating and what people are pinning to their boards. Take this information and continue to reach new customers by knowing what they’re interested in and following the trends.
