TikTok and Instagram Reels are becoming increasingly popular platforms to share video content. Videos are a great way to capture viewers’ attention and communicate a relevant message about your business. TikTok and Instagram are relatively straightforward apps to use but generating creative content ideas can be challenging. Lucky for you, Housing First Minnesota is here to help. We’ve compiled a list of content ideas relevant to the housing industry (+ examples) that will keep your business aligned with consumer trends.
Looking for even more content inspiration? Download our full list of 20 content ideas and starter guide to mastering social media.
1 Q&A
What are some of the most asked questions you get? What prompts do you typically ask clients to uncover their vision? On-screen text works extremely well in Q&A videos.
2 Behind the Scenes
Show your viewers what goes on at your business. Make people feel like they’re getting an exclusive sneak peek into your building process, design meeting, or show off your team culture!
3 Spotlight Your Team
Put a face to the brand and show your audience the talented people behind the business or products they love. Showing some friendly faces humanizes your business and evokes feelings of personal connection.
4 Quick Tips
You’re an expert in your industry. Share information with your audience that educates them on things related to your niche.
5 Sneak Peeks & Teasers
Have a new product launching? Building in a new neighborhood? Tease it to your followers in a fun video.
Want even more content ideas + examples?
We’ve got 15 more unique content ideas to take your TikTok and Instagram reels to the next level. Plus, download our free starter guide to mastering social media in the housing industry. Click here >>
Questions? Contact Sarah Hinderman, our social media coordinator, at sarah@housingfirstmn.org.
